Last time I checked, protein was a naturally present food compound, a macronutrient to be precise, and not a food ingredient. Apparently I haven’t checked in a while. A recent Wall Street Journal article (non-subscribers read here) details a race in the food industry to create high-protein versions of all our favorite packaged products – from cereals, to bars, to beverages – by adding (as an ingredient) concentrated sources of protein.
According to the article, the word “protein” on the packaging has what researchers call a “health halo effect.” That is, the food is interpreted as healthy by different types of shoppers for different reasons. Nine-to-fivers see an energizing post-lunch snack. Dieters see prolonged satiety for easier weight loss. Weight lifters see muscle recovery and synthesis.
Do we really need all this protein? Continue reading “Is Added Protein An Added Bonus?”Read More