The trend toward greener, healthier lifestyles has not gone unnoticed by companies, both large and small. Businesses of all types are looking for ways to promote their products and services as “green” and “environmentally friendly.”
Some of these label claims have substance behind them. For example, appliances that earn the EnergyStar designation have met standards of energy efficiency validated by the Environmental Protection Agency (EPA). Other green label claims are less reliable.
Some of these green claims are, in fact, downright questionable. How does one assess the validity of a cleaning product with a “green” or “nature-friendly” designation? Continue reading “Are You Being Greenwashed?”Read More