Why You Should Think Before You Pink

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Breast cancer awareness is certainly a cause that everyone can rally behind. And no doubt for Breast Cancer Awareness month, you’ve been inundated with a ton of pink merchandise. There’s pink clothing, jewelry, candy, car accessories, and beauty care products to name a few.

But if you look closely at many of these products, you’ll find that they rarely mention how much of your purchase is going to benefit breast cancer research. Some don’t even claim to donate proceeds to an organization!

So, before you “go pink” this month, make sure you know where and how much of the proceeds are going to a legitimate breast cancer organization. A good idea is to make a direct donation to a  highly-rated organization where your dollars will go to work.

Here are a few to consider:

National Breast Cancer Coalition

Living Beyond Breast Cancer

Breast Cancer Fund


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December 2022