The founders of Honest Tea, Seth Goldman and Barry Nalebuff have partnered with illustrator Sungyoon Choi, to release the book Mission in a Bottle, The Honest Guide to Doing Business Differently, and Succeeding. It captures the challenges of building a mission-driven business in a profit-driven world, while also sharing the personal and family experiences that are part of the journey.
Check out their website and you will see this is not your typical business book. Not only is the story told in comic book form, but we are hoping that the story will: 1) inspire readers to start brewing up their own ideas and, 2) help people understand the creative role business can play in improving our society.
You can purchase the book on Amazon.
There is also a book tour, with dozens of events across the country (you can view the list here).